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CAN Corp

By Anonymous

SPAIN July 27, 2004 -- CEO Rick Little said “As a company our vision is to bring people closer together, restoring community spirits lost over recent years as globalisation has developed. The World Trade Directory and Discount Card Program provide a powerful mechanism that will allow charities and non-profit organisations to raise money by providing a community based product. The more businesses that agree to providing the card holders with a discount the more valuable the card will become. The more valuable the card, the more people will buy helping themselves and helping the charities. We will be supporting the community based products with an amazing new magazine called “We CAN Do It Together”. Reporting on people’s contributions within the communities of the world, the magazine will be packed with interesting articles. The first edition is due for release in October 2004, enhancing our companies attempt in restoring the old community spirit we all loved.”

Should any business owner like to offer card holders a discount, or if you would just like more information please contact your local representative: Jerry Rosenbalm at carolynr@nase.org or fax # 623-217-2346.

Herewith full details of the offer, how we are prepared to assist your business achieve additional exposure, along with the necessary forms we need you to complete and return in the self addressed envelope provided.

C.A.N. (Community Action Network), based in Spain, run and owned by an Englishman, has authorised me to allocate FREE listings in the World Trade Directory to the local business community in this area.

The Company is currently in the process of creating a vast number of “local” web sites to enable local company’s to be listed and promoted totally FREE of charge for the next 12 months.

This complete collaborative marketing programme comes to all participating businesses 100% RISK-FREE. Your only obligation is to honour the Discount Card Holder with the agreed rate. If we fail to send any customers, this programme costs you owe absolutely nothing, not a single dime, not a single penny.

Our commitment to YOU is that we will provide unparalleled visibility and exposure for your business across the vast expanse of the Internet via search engines such as CAN-Findit, Yahoo, Orbitz, Altavista, and Google.

In addition to this, due to the large number of local representatives spread around the world, we have a unique marketing tool, the local directory services. The WTD Representatives are currently establishing over 3000 local websites to service the local community needs, where your business will be advertised.

Although the World Trade Directory listings will be seen locally, they will also be seen both nationally and internationally at the same time on our World Wide Web site. I repeat, Local sites are in the process of being created and you will find your listing via this local site once it is up and running within the next few weeks.

The World Trade Directory Discount Card is an extremely valuable card. Not only will holders be entitled to the discount you will be offering, but it will also be able to be used by the holders to achieve discounts on businesses around the World whenever and wherever card holders may travel.

For example, listings are in the process of being completed with a major Hotel Chain with over 6000 hotels World Wide, Avis cars, Budget cars, Easyjet airlines (including Go airlines), Interflora amongst others. All of these businesses will enable our customers to obtain discounts whenever using the services of any of those named, and many more that are asking to join and be listed.

Card holders therefore have the total Holiday or Business discount package on flying, accommodation and car hire simply by being a holder of a Discount Card.

This does not include the 1000’s of small businesses such as yours around the World who are also offering discounts on their goods and services in local areas.

Needless to say, that by becoming one of our members and listing YOUR business will mean that our daily growing number of local holders of the Discount Card will be encouraged to visit your establishment once we are authorised to promote your business on our web sites.

The additional display of a small sticker by you, a World Trade Directory logo some 7 cms in diameter, can also be displayed in your premises which will of course let our card holders know that if they shop with you and purchase any of yours goods and services that YOU will offer THEM a discount.

Not only will the promotion that my Company will do bring you NEW customers, but once people are aware that YOUR business is a listed member you will see an increase in customer loyalty, word of mouth recommendations and therefore more customers and subsequently increased profit.

May I remind you that IT COSTS YOU NOTHING, and that it is 100% RISK FREE.

TO COMPLETE your listing - you will find two attachments to this letter:
    The first is the information we require to complete your listing
    The second is the simple agreement

Please complete both of the above and return in the stamped addressed envelope initially - and NOT to the address at the head of the forms

Within hours of the two attachments above being received you business will be listed. You will be advised when your listing has been entered.

I look forward to receipt of the two forms as soon as possible. The sooner we get them back the quicker your business can be listed

Thank you once again for your enquiry. I look forward to helping you list your business and encouraging our members to add your premises to their “to visit” list.
http://www.can-wtd.com/index.can?ref=WTD852850

Jerry Rosenbalm




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Focus on a Trade - Not a Discount

By Kelley Robertson

Focus on a Trade, Not a Discount

Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request.

However, negotiating is not always about price. Although price is a factor in virtually every sale it is not usually the primary or motivating factor. Everything you say and do from the first contact with a prospect affects the value of your product or service in their mind. That’s why I believe it is important to look at the negotiating process differently in order to achieve better results.

First of all, invest time gathering information about your prospective customer, his needs, situation, and buying motives. The more information you have the more prepared you will be to negotiate later in the sales process. Regardless of what you sell, and to whom, information will help you negotiate more effectively. Many of my clients tell me that their customers care only about price, but upon further exploration, other issues usually arise. Uncovering the key issues your customer is facing is critical to your negotiating success.

The second most important step is to establish the value of your product or service to your customer. Positioning is an important factor and will affect the price your customer is willing to pay. What pain does your product or service eliminate? How does it solve a problem they are experiencing? How do your products and service differ from your competitors? Most of my clients sell premium products at a premium price. In exchange, their customers receive better than average service, faster response times, or higher quality products. What is your leverage and how can you use it to increase the value of what you sell?

You have executed the above steps but price is still an issue for your customer. What do you do now? Instead of conceding to their request and giving them a discount, focus on creating a trade. This means you should ask for something in exchange for making a concession. What can you trade or ask for? Almost anything!

A longer contract, a bigger order, more add-on items, an introduction to another key decision-maker in the company, access to their mailing list or client database, or payment terms. You can negotiate for products and services that the other person or company offers such as consulting, office equipment, computers, furniture, business services, etc. I once worked for an electronics company and my boss offered a big-screen as payment for services to a potential vendor. I was shocked when the vendor eagerly accepted because I always had the impression that business people focused strictly on cash.

Here are a few ways you can effectively position this request.

“If I could do that price for you would you be willing to extend the length of the contract for an additional three months?”

“If I could work that out would you be prepared to give me advertising space?”

“The only way I could give you that is if you add one more line of products.”

“Let’s put that aside for the time being. Would you be able to give a similar amount of…in exchange for that concession?”

The key here is to think outside the box and explore other options available to you.

I recall speaking to a prospective client about a training workshop and was asked to make a concession that amounted to a fifteen percent discount. I was not comfortable with this so I asked my prospect if he would be willing to give me a comparable amount of his product instead. He did not have the authority to make such a decision but spoke to someone who did. My request was eventually denied so my client conceded to my initial offer.

Another effective approach is to make the concession but take something away from the initial offer. For example, you could say, “I can do that. However, I will have to charge you for…” or “I can do that. Do you want free delivery or after-hours service taken out of the contract?”

Most people will expect you to keep all the conditions “as is” but they will want the lower price. By demonstrating how much the concession is worth you can reduce the effectiveness of their request.

Finally, another strategy is to always ask for something in return for making a concession even if you don’t need it. I have been surprised how many times I have gotten something extra simply by asking. Plus, it often prevents the other person from asking for an additional concession because they know you will ask for something in return.

Remember, your ultimate goal is to give away as little as possible in order to close the sale. Every time you discount your product or service you discount yourself and eat away your profits.

© Copyright 2004 Kelley Robertson

Kelley Robertson, President of the Robertson Training Group, is a professional speaker and trainer on sales and employee motivation. He is also the author of “Stop, Ask & Listen – Proven Sales Techniques to Turn Browsers into Buyers.” Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his 59-Second Tip, a free weekly e-zine at www.RobertsonTrainingGroup.com. You can also contact Kelley at 905-633-7750.

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CAN Corp Releases Community Discount Cards

By Anonymous

July 23, 2004 -- CAN Corp through its administration company Community Action Network S.L are pleased to announce the release of its new International Community Discount Card. The Community Discount Card is rapidly expanding throughout the world and an estimated 5 million cards will be in circulation within the next 12 months. The company has already pledged support to three charities, all of whom will receive a donation from the sale of each Discount Card.

CEO Rick Little said "As a company our vision is to bring people closer together, restoring community spirits lost over recent years as globalisation has developed. The World Trade Directory and Discount Card Program provide a powerful mechanism that will allow charities and non-profit organisations to raise money by providing a community based product. The more businesses that agree to providing the card holders with a discount the more valuable the card will become. The more valuable the card, the more people will buy helping themselves and helping the charities. We will be supporting the community based products with an amazing new magazine called 'We CAN Do It Together.' Reporting on people's contributions within the communities of the world, the magazine will be packed with interesting articles. The first edition is due for release in October 2004, enhancing our companies attempt in restoring the old community spirit we all loved."

Should any business owner like to offer card holders a discount, or if you would just like more information please contact our head office Tel +34 629167105 and we will organise for a local representative to contact you.




This article courtesy of http://www.discountscubadiver.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

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